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“Focusing on a small audience is like burning your boats when you land on the island. You have no escape. People who want the biggest possible audience compromise all over the place. Because they say I have to because I am going for the biggest possible audience. But if you commit to the small audience, then that is all you got. That idea of committing to the smallest possible audience changes everything.” – Seth Godin
In this episode, Seth Godin discusses failure, dancing with the fear of it, and his unique perspective on education. He is the author of 18 books that have been best sellers around the world. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It’s Your Turn, is already a bestseller.
“Work worth doing involves changing people. That’s what we do. What change are you seeking to make?”
Full episode transcript
Seth’s Favorites:
- The War of Art
- Zig Ziglar
- Zig Ziglar Goal Planer
- AltMBA
- Jay Levingston
- Joi Ito
- Marketing Seminar
- Ray Bradbury
- Isaac Asimov
- Lewis Hyde
- Pamela Slim
Recommended Books:
- Purple Cow: Transform Your Business By Being Remarkable
- Tribes: We Need You To Lead Us
- Permission Marketing
- The Dip
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