kara goldin: Hinting at health
“I tell people that I mentor that it’s not about finding a job.
They say they don’t want to ‘work for the man’ or ‘work inside a large company’ and they want to start their own company.
But I think it’s more about what problem do you see that needs to be solved in any category that others aren’t seeing? Start working on it and start solving the problem and a company might emerge out of that problem.”
Kara Godin is the founder and CEO of Hint.
In this episode she discusses her journey, and shares stories her first jobs out of college at Time Magazine and CNN in New York City. Then, Kara moved to San Francisco where she became the Vice President of E-Commerce and Shopping at AOL, before founding Hint in 2005.
In this episode, Kara tells the story of how she went from consuming 10-12 Diet Coke’s per day to founding Hint, a lifestyle company delivering a healthy alternative to sugary beverages. The idea behind Hint is simple: pure water, accented with a hint of natural flavor.
Kara shares business philosophies, such as her obsession with solving problems for customers, and why she likes to hire young people. She also talks about why Phil Knight’s (the CEO of Nike) memoir, Shoe Dog, impacted her so strongly.
At the end of the episode, she tells a story about building a bookshelf with Jeff Bezos (the CEO of Amazon) in Seattle when the company had only 50 employees.