Hi, I’m David Perell.

Welcome to my online home. I write, host a podcast, and run a writing school called Write of Passage.

Want to learn more about me? Start here.


Most of my essays are about business, education, and what it means to be a citizen of the Internet. These essays are a record of my intellectual quest to make sense of the world. They’re the diary of my contemplative life. 

Latest essay

Annual Review 2021

I’ll start this Annual Review by reflecting on 2021. I’ll share highlights and reflect on the goals I set at the beginning of the year. Later, I’ll outline how I plan to improve my life and set a new vision for 2022.


The North Star Podcast is a wide-ranging series of interviews with writers, athletes, and entrepreneurs. Each episode is insight-dense and packed with surprising twists and turns that illuminate the guest’s worldview.


Apple, Spotify, Overcast

Latest episode

Rob Henderson: An Internet Academic



My notebook is where I develop my ideas in public. If my essays are finished paintings, these are my intellectual sketches. They’re a low-stakes place where I share ideas that are longer than a tweet, but too immature for a full-on essay.

Latest note

The Counterfactual Theory of Value

The Labor Theory of Value argues that the value of a product or a service is determined by the amount of labor required to produce it. If so, something that takes 100 hours to produce is worth 10x more than something that takes 10 hours.