
Hi, I’m David Perell.
Welcome to my online home. I write, host a podcast, and run a writing school called Write of Passage.
Want to learn more about me? Start here.
Essays
Most of my essays are about business, education, and what it means to be a citizen of the Internet. These essays are a record of my intellectual quest to make sense of the world. They’re the diary of my contemplative life.

Latest essay
Coolest Things I Learned in 2020
This is a collection of the most popular ideas I shared in 2020.
Featured

Practice Analytically, Perform Intuitively
There’s a famous saying in golf: “Drive for show, putt for dough.”

Why Did The Boeing 737 Max Crash?
When an airplane falls out of the sky, everybody stops. Families cry. Friends grieve. Journalists race to the scene. And all of us turn to the news.
Podcast
The North Star Podcast is a wide-ranging series of interviews with writers, athletes, and entrepreneurs. Each episode is insight-dense and packed with surprising twists and turns that illuminate the guest’s worldview.
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Latest episode
Tiago Forte & Will Mannon: Building Cohort-Based Courses
Notebook
My notebook is where I develop my ideas in public. If my essays are finished paintings, these are my intellectual sketches. They’re a low-stakes place where I share ideas that are longer than a tweet, but too immature for a full-on essay.
Featured

Don’t Find a Niche. Create One.
The most successful creators tend to define their own subculture instead of molding themselves into existing ones.

The Soulja Boy Strategy
Like Soulja Boy, if you want to start creating but don’t know where to begin, start with curation.